Pablo Fierro is a globally acclaimed Spanish DJ, producer, and musician renowned for his innovative fusion of Afro, Latin, jazz, and soulful house music. Hailing from the Canary Islands, Fierro has carved a unique niche in the electronic music scene by blending ancestral rhythms with contemporary electronic sounds, creating a rich, multicultural sonic experience.
In 2006, Fierro founded Vida Records, a label that has become synonymous with forward-thinking house music, showcasing artists who push the boundaries of genre and culture. His commitment to musical diversity and quality production has positioned Vida Records as a respected name in the industry. Further expanding his influence, Fierro launched the “WE’RE HERE” brand in 2019, encompassing both a record label and a series of global events. This platform celebrates inclusivity and the unifying power of music, hosting unforgettable parties that resonate with audiences worldwide.
Since 2022, Fierro has held a residency at Club Chinois in Ibiza with his “WE’RE HERE” event series. Now in its third season, the residency runs every Friday from May 24 to October 11, 2024, offering attendees a transcendent musical journey that traverses continents and cultures. The nights are characterized by a blend of Afro and Latin house rhythms, enriched with tropical and carnival elements, and feature a lineup of esteemed artists such as Diplo, Dennis Ferrer, Sebastien Leger, Caiiro, and Angelos.
Fierro’s dynamic performances and curatorial prowess have solidified his status as a leading figure in the global electronic music community, continually inspiring audiences with his dedication to cultural fusion and musical excellence.
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